Posted By: Heather Eagar On: 10/13/2009 6:04:59 PM In: Job Seeker - Resume If you’ve been working at the executive level for some time, you may have been disarmed over the past few years by the changes that have occurred in technology. But if you’ve recently left your job and have been looking for work, you’ll notice that there are entirely new rules in the world of job seeking.
If you’ve been working at the executive level for some time, you may have been disarmed over the past few years by the changes that have occurred in technology. But if you’ve recently left your job and have been looking for work, you’ll notice that there are entirely new rules in the world of job seeking.
You are no longer searching the office supply store for quality resume paper because so much is handled online. Instead, you’re disclosing your email address, directing people to your website or blog and telling people to connect with you on LinkedIn. Since the rules have changed so much, it’s important to make sure you’re keeping up. So let’s take a look at some of the new rules of the executive job search.
Develop Your LinkedIn Profile
You have probably heard about LinkedIn from tons of peers by now. This is because this social networking site is really important to job seekers at all levels. In fact, it is so important that many recruiters and other hiring decision makers make a habit of searching LinkedIn for their prospects. So, at the very least, you need to have a well developed profile with tons of professional contacts, and even some recommendations.
But this is not where you want to stop. There are great clubs to join right on the site, as well as other ways to connect with members. It’s a good idea to take advantage of all the site has to offer. You never know, you might just find your next opportunity over the Internet.
Participate in Other Online Branding Techniques
You’ll find in time that if you want to go along with the new rules of the executive job search, it’s a good idea to take part in online personal branding. What’s so interesting about the Internet is that it is very likely that you’ll find something about yourself by typing your name into a search engine, whether you added the information or not. So it’s up to you to make sure that you create a branding strategy that ensures searching for your name will offer information about you which you want noted.
Ways to do this include creating a Visual CV or Google Profile, starting a blog related to your profession, creating profiles on Twitter and Facebook, and even writing book reviews on Amazon.
Create a Portfolio for Your Personal Branding
This works both online and off. In your portfolio you want to focus on items that have helped you market yourself as a brand throughout your career. This includes your executive resume, career biography, references and cover letter/email message.
Some other items you might include are your achievement summary, performance milestones, leadership initiative profile, speaking presentations, publications, patents and other important information. Basically, this portfolio will work similarly to a media kit. It has all the goods in it to help prospective employers know exactly who you are and what you can offer them.
Learning the new rules of the executive job search is a major component of finding the job you want. So while jumping on the bandwagon may not be your “thing,” in this instance, doing so could very well get you in the door of your next employer.
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